brian west - auto dealer live magazine contributor

Top 2020 Social Media “Must-Do’s” For Car Dealerships

The new year is quickly approaching and so is the deadline to really focus on your Q1 strategy for social media. Below, I’ve outlined some of the ultimate “Must-Do’s” for 2020 to…

Seven Indispensable Insights on Culture

In several of my books and seminars, I stress the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in…

You Go First – Building a Better Culture

As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you…

Spoiled Rotten Customers

Instant gratification is the desire to experience pleasure or fulfillment without delay or deferment. Basically, it’s the Veruca Salt complex. Whatever you want, you want it now. Businesses that embrace solutions designed…

The Next GM

It is very clear that the automotive industry is changing. For those who know me, you know that I hate the old school tactics of our industry, I hate the way we…