What Have We Learned From All Of This?

If you’re in the auto industry and not currently living under a rock, then I’m sure that you’ve heard about the Car Gurus controversy by now. Either you read about it online.…

Consistency

Consistency is pattern of behavior, agreement, harmony, or compatibility, especially correspondence or uniformity among the parts of a complex thing. What I know about consistency is that it’s something you keep doing…

You Are Selling Yourself

The day you were born, you started selling yourself to the world.   What do I mean by that?   Well, as a young child you were developing your personality and your…

brian west - auto dealer live magazine contributor

Top 2020 Social Media “Must-Do’s” For Car Dealerships

The new year is quickly approaching and so is the deadline to really focus on your Q1 strategy for social media. Below, I’ve outlined some of the ultimate “Must-Do’s” for 2020 to…

Seven Indispensable Insights on Culture

In several of my books and seminars, I stress the importance of building and protecting a high performing culture. “Culture” is often an overused word that many managers have trouble defining in…