Navigating Cancel Culture
Cancel culture refers to the popular practice of withdrawing support for (canceling) public figures and companies after they have done or said something considered objectionable or offensive. Cancel culture is generally discussed as being performed on social media in the form of group shaming.
Now more than ever your dealership needs a quality, precise, and up-to-date social media policy. While free speech will always be protected, the things you post on social media will be there long after you’re gone. Below I’ve outlined a few simple social media policies to help your dealership stay vigilant during these difficult times.
First and foremost, let me say that I am 100% in support of free speech. I believe we are all entitled to our opinions and beliefs – but with that said, cancel culture can destroy a dealership within minutes. Here’s a hypothetical situation that many of us in the automotive industry have all seen happen: A salesperson makes a racist post on social media, the post is sent to the dealership’s Facebook page asking “Why do you allow so and so to work at your dealership?” and your chatbot responds with confused and canned answers that don’t resolve the issue. Suddenly that Facebook page and Google listing has hundreds of 1-star ratings. Why? Because your dealership doesn’t have a proper social media policy.
A social media policy is an agreement between a business and it’s employees that state what they post on social media is representative of themselves and not the business itself. A very simple solution to this – if you have outspoken employees, have them hide or remove their place of business from their account. If you do a quick Google search on RocketLawyer or similar for a boilerplate social media policy, you can have it printed, signed, and filed before the end of the business day.
If your business needs help drafting a social media policy or would like assistance with any social media needs, feel free to reach out to me, Brian West, at any time. We are all in this together.
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Published Author. Digital Marketing Strategist. 10+ years automotive experience.