The 90 Day Wonder?

Think about why you had to let your last employee go. Were they lazy, too introverted or just couldn’t sell a car?  All of these things may be true, but they are only valid reasons to terminate if their manager did everything in their power to help them succeed. The turnover rate in the automotive industry is among the highest, and the sad truth is that managers don’t have the desire to manage their team and create a culture that caters to success. An open floor sales process is a difficult environment to survive in for people who are new to the industry. Having a managed and defined retail sales process can help new employees get started and develop the right way to sell.

Most showrooms are not welcoming to new employees by throwing new hires on the floor with the seasoned sales representatives with bad habits.  If you truly want your employees to be successful then you need to provide a culture/environment where they won’t be bullied by the other representatives and allow them the opportunity to be successful.  As a manager, you are tasked with leading by example and creating a certain culture, by being an involved leader it nurtures positive behavior of your employees and ultimately leads to their success.  With high employee turnover and an aggressive environment to work in it’s no wonder why our industry has a hard time attracting and retaining more professionals!

There are tons of up and coming young talent that have the ability to be successful in the automotive industry; however, pure talent can’t stand alone. Managers have to take the time to train and do away with the cookie-cutter approach to training if they want to see results. The industry is booming and the goal is to attract qualified people to work for your dealerships that will ultimately sell more cars. This can be done by leveling the playing field and creating a showroom where everyone has the opportunity to succeed.